SUMMARY
Possess more than 15-years experience as a leader, strategist and copywriter mainly in retail credit cards, banking,
real estate and other financial services. Write B2B and B2C in a variety of mediums: direct mail, digital (emails, websites, banners, landing pages), print advertising, social media, in-store retail collateral and internal/external corporate communications (press releases, intranet, newsletters, speeches, etc.) Have over 10-years experience inspiring creative teams and project managing.
EXPERIENCE:
ACD/Senior Copywriter, Contractor
Baird & Warner, 4/16-7/16
Jacobs & Clevenger, 3/16-4/16
SapientNitro Digital Agency, 6/15-1/16
* brainstorming and concepting with Art Director team
* writing direct mail, social media and digital assets(websites, landing pages and banners) for agency clients
* presenting throughout the creative process to Creative Directors, Account team and external clients
* reviewing, guiding and proofing work of agency digital and direct mail writers
Senior Associate, Copywriter, Capital One, NA, 4/12 – 2/15
* wrote direct marketing communications (print and digital) and in-store promotions for credit cards and retail store cards for brands such as Saks Fifth Avenue, Sears/Kmart, Best Buy, Guitar Center, Kawasaki and more
* developed strategic copy, and ensured communications met objectives and aligned with best practices
* identified, acquired and trained internal/external writers
* led, motivated and mentored internal/external writers
* provided communication consultation and account management for internal clients
* built strong relationships with internal and external clients, and vendors
Senior Copywriter/Project Lead, HSBC North America, 6/07 - 3/12
* managed day-to-day operations of Creative Services: led as project manager, assigned projects to team members, developed copy, acquired production quotes
* ensured communications met objectives and aligned with best practices
* directed and mentored internal/external writers and graphic designers
* provided strategic communication consultation and account management for internal clients
* built key relationships with internal and external vendors
* created concepts and wrote direct marketing communications (mail and digital) for credit cards, retail store cards, and banking (deposit and investment accounts) and insurance products
Marketing Communications Specialist, Banking Administration Institute (BAI), 2/03 - 5/07
* managed all aspects of project execution from researching and writing to design, approvals and production
* developed communications and messaging strategy; wrote B2B direct marketing copy (mail and Web) to support lines of business
* acquired, trained and managed freelance writers
* collaborated with designers and external vendors to ensure projects were delivered on time -- and
within budget
Associate Copywriter, Discover Financial Services, Inc., 10/99 - 2/03
* wrote direct response and promotional copy to support business units: credit cards, mortgages, bank products and business services
* developed copy for corporate and internal communications: newsletters, video scripts, intranet site, and senior management speeches and letters
* provided proofreading, editing, interviewing and researching for company-wide business units
Junior Copywriter, TMP, Worldwide Advertising, 6/98 - 10/99
* wrote copy for recruitment ads for Fortune 500 companies
* developed creative recruitment branding campaigns
* created communication strategies to reach clients' recruitment goals
ADDITIONAL SKILLS: Exceptional project management and supervisory skills, top-notch facilitation of brainstorming sessions, and captivating presentation skills
EDUCATION: Roosevelt University, B.A. in English
COPYWRITING WORKSHOPS: Northwestern University, Direct Marketing Association and Portfolio School of Chicago
e: c_racoma@yahoo.com